4.01pm - Sunday 9th November 2025 46,617

In one of the most important agricultural discussions of the year, we attend the Institute of Agricultural Management Conference, where some of the biggest names in UK farming share their views on the future of the industry.

This comes at a pivotal moment, with Velcourt recently announcing they are serving notice on certain land, signalling a major strategic shift in response to rising input costs, profitability pressures, and a rapidly changing agricultural landscape.

We sit down with:
• Nick Shorter — CEO of Velcourt Farms
• Will Gemmill — Ceres Rural (formerly Strutt & Parker)
• Richard Price — Chair of the Institute of Agricultural Management

Together, they unpack the future of UK farming, the business model challenges ahead, long-term confidence in the sector, land consolidation, and what farmers should expect as we head toward 2026 and beyond.

This episode offers one of the clearest insights yet into how leading businesses are repositioning themselves for a profitable future — and what this means for farmers right across the UK.

Comment below: What do you think the biggest challenge will be for UK agriculture over the next five years?

For those interested in our new merchandise: https://pxfarms.myshopify.com/

Chapters:

0:00 Intro
0:46 Nick Shorter - CEO of Velcourt Farms
3:00 Velcourt Business Model
4:20 James and his Balding Crisis
5:29 The Value Of Velcourt Managers
7:45 The Future Of Farming In The UK
10:22 Inflation Of Input Costs
11:29 Profitability of Farming
13:36 Velcourt Serving Notice On Land
19:09 Will Gemmill of Ceres Rural
22:25 Departing Strutt and Parker
26:00 What Is Instore for 2026
29:00 Consolidation of Farming Business'
30:30 Looking Long Term
32:30 Confidence In The Future
36:13 Richard Price - Chair of Institute of Agriculture Management
40:34 Outro


P.X. Farms is proudly supported by:
Hectare - https://www.wearehectare.com
Spaldings - https://spaldings.co.uk
Agrii - https://www.agrii.co.uk
Anglia Farmers - https://af.farm
Charles and Dean - https://www.charlesanddean.com/px-farms
Syngenta - https://www.syngenta.co.uk
Fendt - https://www.fendt.com/uk/
RTKFNet - https://www.rtkf.net
Chavereys - https://chavereys.co.uk

All views expressed in this video are our own and do not reflect those of our sponsors.

Follow us on:
https://www.instagram.com/px_farms/
https://www.tiktok.com/@px_farms
https://x.com/pxfarms
https://open.spotify.com/show/4AmELtVJYW9JxUiHyeO6ks?si=006712aad9214551

Contact:
Email: media@pxfarms.com

#UKFarming #AgricultureUK #FutureOfFarming #FarmingBusiness #FarmManagement #AgriBusiness #Velcourt #CeresRural #IAgrM #FarmFinance #FarmProfitability #InputCosts #SustainableFarming #RegenerativeAgriculture #SoilHealth #ArableFarming #BritishFarming #FarmPolicy #AgLeadership #AgInnovation #FarmersOfTheUK #ModernFarming #AgriNews #LandManagement #FarmSupport

Thank you for watching and supporting our farming journey! Don’t forget to like, comment, and share this video! Your support helps us bring you more content from the farm.