7.00am - Saturday 13th June 2026 251

Adam Henson sits down with Olly Harrison at Cotswold Farm Park, for a discussion on British farming, rural life, food production, sustainability, and the future of agriculture.

Olly shares his journey from farming life into becoming a leading voice in UK agriculture online, including how his social media presence began during lockdown and developed into a platform for education, advocacy, and storytelling within the farming community.

The conversation explores the realities of modern farming in the UK, including food security, profitability, environmental schemes, and the ongoing challenge of balancing production with sustainability. Adam and Olly also discuss the role of technology, diversification, and innovation in keeping agriculture resilient.

A significant part of the discussion focuses on rural mental health and wellbeing, highlighting the pressures of farming life and the importance of opening up conversations around support, balance, and long-term sustainability for farmers.

Audience questions later in the episode expand the discussion into food policy, food fraud, public perception of agriculture, and how farming is represented and understood beyond the industry.

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