8.39pm - Saturday 28th March 2026 431

There's a 70-day window to turn a national labeling initiative into real marketing momentum for your farm, and most farmers don't know it exists.

The American Pastured Poultry Producers Association (APPPA) has filed petitions with USDA and FDA to establish consistent "pasture raised" standards for egg labeling. That's newsworthy! And local news organizations are actively looking for exactly this kind of national-story-with-local-impact angle.

In this video I walk through how to pitch your story to local media, use the coverage to deepen customer relationships, and keep people engaged through the comment deadline.

Comment deadlines: USDA/FSIS — June 5, 2026 | FDA — June 6, 2026

Templates, scripts, and how to submit a comment: https://www.farmmarketingsolutions.com/action
APPPA Initiative Website: https://apppa.org/news/13595827