2.10pm - Tuesday 3rd February 2026 164

Understanding your farm competitors is one of the fastest ways to improve your farm marketing. Successful farm businesses study their competitors, not to copy them, but to understand the market they’re operating in.

In this episode, you’ll learn:
- The three types of competitors every farm should study
- How grocery stores influence your customers’ expectations
- What regional and online brands teach you about premium positioning
- What to look for: pricing, packages, messaging, reviews, and gaps
- How competitor research helps you find opportunities and differentiate your farm
- A simple three-part framework: Price → Position → Promise

Competitor insights give you clarity. They make your marketing easier, more effective, and more realistic. You don’t need a marketing degree. You just need to observe the businesses your customers already shop from.

Next episode: Your Website Is the Most Important Sales Tool You Own.

For more farm marketing resources, visit FarmMarketingSolutions.com