2.33pm - Saturday 3rd January 2026 245

How do you identify your best customers as a small farm business? In this episode, we walk through the simple process of understanding who actually buys what you sell.

Once you know your numbers, the next step in farm marketing is knowing exactly who you’re talking to. Here's the video where we discuss what numbers are important for your business and where to find them: https://youtu.be/kpi8PxfNaco

In this video, you’ll learn:
- The three types of farm customers: Health, Values, and Convenience
- How to analyze your current customers for real buying behavior
- What to do with your 80/20 customers
- How to choose one customer group to focus your marketing on
- How customer clarity makes your marketing easier, cheaper, and more effective

A common mistake is lack of targeting, or "spray and pray". Trying to market to everyone. But when you identify your best customers, you stop guessing and start communicating directly with the people who want what you produce.

If you found this content helpful I have written a couple of books about raising and marketing livestock: https://www.farmmarketingsolutions.com/store