10.38am - Tuesday 24th February 2026 176

Your website is the most important sales tool your farm owns. It works twenty four hours a day, it never forgets what to say, and it is the only place online that you fully control.

In this episode of the Marketing Pastured Poultry series, we break down what every direct to consumer farm website needs in order to turn visitors into customers.

In this video, you will learn:
- The five essentials every farm website must have
- How to structure your home page for clarity and sales
- What to avoid on small farm websites
- Why simple websites outperform complicated ones
- The two questions your home page must answer in five seconds

Your website is your farm’s home base. Social media is borrowed space. If customers cannot quickly understand what you sell and how to buy it, they will move on.

If you want a deeper dive into farm marketing systems, including website strategy, email marketing, and positioning, that framework is laid out in Pastured Poultry Packet #2: Marketing Grass Fed Chicken and Eggs: https://www.farmmarketingsolutions.com/store/pastured-poultry-packet-2-marketing-grass-fed-chicken-eggs

Playlist: Marketing Pastured Poultry https://www.youtube.com/playlist?list=PL-O8flggtY_tv2uXIjLsPW4l-fWeUmuFy
More resources: FarmMarketingSolutions.com