2.19pm - Thursday 1st January 2026 642

Farm marketing doesn’t start with social media, websites, or email lists. It starts with knowing your numbers. In this video, I break down the simple financial framework that every direct-to-consumer farm needs before they spend a single minute on marketing.

You’ll learn:
- How to calculate what it actually costs to produce your product
- How to determine how much income your farm needs to cover household and overhead
- How to price your products responsibly
- How to calculate a realistic marketing budget from your profit margin
- Why marketing tools only make sense once you understand your economics

This is the foundation of everything that follows in the farm marketing series.

If you know your numbers, marketing becomes focused, affordable, and predictable.

Next episode: Who Are You Selling To?

If you want to understand the real economics of raising meat chickens, I put together a practical guide that breaks down the actual costs behind a single bird. No theory, just numbers you can use.

Pastured Poultry Packet 1: The Economics of Broiler Chickens
https://www.farmmarketingsolutions.com/store/pastured-poultry-packet-1-the-economics-of-1-meat-chicken

00:00 Know Your Numbers
00:24 True Cost of Production
01:22 Income Targets
02:15 Pricing and Competition
02:39 Marketing Budget
05:06 Marketing by Scale
08:35 What Comes Next