8.00am - Sunday 16th November 2025 17,613

In this video, we visit MW Farming to meet first-generation farmer Matthew Williams, who built his operation from nothing to an impressive 2,200 acres. Matthew shares the challenges he’s faced, the lessons he’s learned, and how innovation drives his success — from trialing new crops like poppies to adopting modern planting methods. We also take a closer look at the top-quality machinery that powers his business and why he chooses to run it.

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GRASSMEN are the fast-paced, global agriculture phenomenon whose video content and merchandise are recognised worldwide. The business was started in 2009 by current director Gareth Gault, known to fans as ‘Donkey’. His love and passion for machinery allowed him to experiment with cameras and upload content to YouTube. To his surprise, a large following soon developed and the niche in the market for real-life, documentary, farming and machinery action made it possible to drive the brand forward.

We at GRASSMEN, pride ourselves on providing an exclusive look into agricultural manufacturers, meeting real, working farmers, showing and demonstrating tractors and machinery through all seasons such as silage and slurry and ultimately educating and entertaining our fans.
If you love all things agriculture from top manufacturers such as John Deere, Fendt, Massey Ferguson, JCB, Land Rover and many many more, come and join #teamgrassmen, we would love to have you!