Grant and Spencer Hilbert didn’t grow up farming—but today they’re running a first-generation operation, raising crops, adding beef cattle, and building one of the most transparent ag creator platforms online.

In this episode, we sit down with the brothers behind Hilbert Farms, The Squad, and the American Farming game to talk about:

How YouTube income helped fund their first farmland purchase

What it’s like starting a farm without generational land or equipment

Why they’re open about profits, failures, and financial realities

How content creation, gaming, and real farming now overlap

Launching beef production and partnering with Farmer Grade

Building community through Discord and digital platforms

And the idea behind forming a creator “dream team” to bring farmers early access to product reveals—before Commodity Classic

This conversation isn’t just about social media or gaming. It’s about where agriculture is headed, how younger farmers and creators are influencing the industry, and how early access and transparency can bring real value back to producers.

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