Emma shares her journey from growing up in Temple, Texas, to building a career in the cattle industry through hands-on experience in cow-calf operations, livestock breeding programs in Australia, cattle IVF, animal nutrition, and data management. Along the way, she discovered a passion for helping consumers better understand where their food comes from and the realities of modern agriculture.

That mission led to the creation of Double E Ranch Advocacy in 2021, a platform focused on bridging the gap between consumers and cattle country through authentic storytelling, education, and digital media.

In this conversation, we discuss:

• What inspired Emma to pursue agriculture as a first-generation rancher



• Why she launched Double E Ranch Advocacy



• How social media has changed ag education



• The challenges of explaining complex ag topics to non-farm audiences



• The importance of transparency in the beef industry



• Virtual farm tours and interactive agriculture education tools



• Her educational projects, including commodity maps and RanchWorthy



• The future of multimedia content in agriculture



• How The Bridge Podcast connects urban and rural communities



• The role of storytelling in building trust with consumers



• Public speaking, advocacy, and representing agriculture at industry events



• Her experience with the National Cattlemen’s Beef Association and the Masters of Beef Advocacy Trailblazer Cohort

Emma also discusses the growing need for agriculture to proactively communicate with consumers instead of waiting for misinformation to shape public opinion. From social media videos to educational resources and live events, she explains how modern advocacy can help reconnect people with the realities of food production and cattle ranching.

This episode is packed with insight for ranchers, ag communicators, and anyone passionate about the future of agriculture education and consumer trust.

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