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Wilson & Ashley

34. Misinformation in the Countryside | Are Farmers Too Defensive?

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Tuesday 1st September 2026

Put your thoughts into the mix

We're taking a closer look at misinformation in the countryside, how quickly assumptions about farming can spread online, and why sometimes what you think you’re seeing isn’t necessarily what’s happening.

In this episode:

  • Why do people so often form opinions about farming without knowing the full story?
  • The assumptions people make about pesticides and plant protection products
  • How many misunderstandings about farming could be cleared up with a simple conversation with a farmer?
  • Do farmers need to be more accountable and open to questions from consumers?
  • Is misinformation deliberately created to generate engagement and feed the social media algorithm?
  • Do farmers sometimes contribute to the problem through out-of-context posts and deliberately provocative content?
  • Are farmers too defensive or dismissive when people ask questions?
  • How can farmers and the public have better conversations about agriculture?

We discuss where legitimate questions end and misinformation begins — and whether farmers themselves need to do more to challenge misconceptions about modern farming.

Thank you to Kirkby Tyres and BKT Tyres for keeping the wheels of farming turning. 

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Subscribe now and let’s get into it!

@wilsonandashley

@rebeccawilsonfarming

@charlotteashleyfarm

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Whilst we endeavour to research podcast topics to the best of our ability, we cannot guarantee the accuracy and completeness of all conversations and as such, the podcast does not constitute professional advice. 

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